British-born Aluma Klein started sewing at 14 as nothing more than a hobby. An artist at the core, she painted her way through high school and then studied graphic design and visual communication at the Bezalel Academy of Arts and Design in Jerusalem, but realized her love for fabrics and the craft, ending up at the London College of Fashion.
Selling hand-made pieces in London boutiques, Aluma received a career-catapulting phone call saying that Madonna’s stylist had picked up some items for one of her tours. Aluma got serious as a designer.
She opened a studio in London and started working with a showroom. A buyer for Selfridges came in, showed major interest, and Aluma started catching fire, taking orders from shops in Japan, Hong Kong, Australia, South Africa and Dubai. By 26 she was showing her collections in London and Paris Fashion Weeks, and selling her garments in Selfridges and Harrods in London.
Aluma’s designs have since grown progressively and organically, with each new collection building on the previous one. Her signature staples include vintage lace neckpieces, hand-beaded blouses and flapperesque dresses.