ALUMA blends high fashion with everyday wear, specializing in handmade clothes and unique accessories.
British-born Aluma Klein started sewing at 14 as nothing more than a hobby. She painted her way through school, then studied graphic design and visual communication at Bezalel Academy of Art and Design in Jerusalem. Making clothes all the while, she pursued her love for fabrics and the craft, and moved back to the UK to study at the London College of Fashion.
Aluma started out making handmade pieces and selling them in London boutiques. Her intricate designs and impeccable craftsmanship quickly caught international attention. In 2000, Madonna’s stylist picked up some ALUMA pieces for her concert in Brixton. By 2006, her designs were being displayed in Selfridges’ front window on Oxford Street, alongside Roberto Cavalli, Vivienne Westwood, and Alexander McQueen. Her collections have sold in Neiman Marcus and Harrods, as well as in boutiques in Japan, Hong Kong, Australia, South Africa and Dubai. She has shown at both Paris and London fashion weeks.
In recent years she has changed her approach to fashion, adopting a more personal tone. Instead of producing large seasonal collections, she has returned to her original love of hand-crafting clothes herself. Rather than wholesaling through showrooms and fashion weeks, she now sells her items directly to the women who wear them. Today, all ALUMA pieces are one-of-a-kind, or made in limited editions. She has customers all around the globe, from America to Taiwan, from Sweden to Australia. She enjoys being able to connect with customers on a personal basis.
ALUMA clothes range from stylish daywear to high-end evening wear. Her daywear includes bohemian kimonos, African print skirts and dresses, floaty blouses, and printed pants. She uses natural fabrics, especially cottons, viscose, and wool. Her evening wear includes sophisticated neckpieces, beaded blouses, and lavish dresses. Her luxury collection is made from French lace and silk, with vintage buttons, gemstones, and embroidery.
Aluma’s reputation rests on her imaginative designs and their high-quality finish.